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The digital printing industry has broad prospects and its penetration rate will continue to grow

The digital printing industry has broad prospects and its penetration rate will continue to grow

2024-05-18

E-commerce going global has swept the world, and the trend of digital printing has accelerated. Digital printing technology is a breakthrough in traditional printing technology. It has the advantages of no need for screen making, slurry mixing, no color restrictions, and no printing volume restrictions. At the same time, it also has the characteristics of green environmental protection, time saving, water saving, and electricity saving. This is in line with the global development strategy of industrial upgrading and energy conservation and emission reduction and people's personalized consumption trends.
 
Industry definition and classification
Digital direct printing machine is an important breakthrough in contemporary printing technology. It integrates computer technology, digital inkjet technology and traditional printing technology to achieve efficient, accurate and personalized printing of patterns. This innovation not only reshapes the production model of the traditional printing industry, improves production efficiency and product quality, but also greatly enriches the choice space of consumers.
In the field of digital direct printing machines, according to different printing materials, it can be subdivided into textile direct printing machines, ceramic direct printing machines, glass direct printing machines, and metal direct printing machines. These devices have their own characteristics and provide strong technical support for the production of various industries.
 
Market Insight
According to the data of "In-depth Analysis of the Current Status and Trends of Digital Inkjet Printing for Global Textiles", the proportion of global digital inkjet printing output of textiles in printed fabrics increased from 2.2% to 7.6% from 2014 to 2019, and the Chinese market increased from 1.8% to 11.2%. The China Printing and Dyeing Association predicts that the global digital printing penetration rate will reach 27% in 2025, and the digital printing penetration rate in China will increase to 29%.
From the growth trend, the digital direct printing machine industry faces unprecedented development opportunities. With the continuous innovation of technology and the continuous upgrading of the industry, the market growth potential will be further released. At the same time, consumers' demand for personalized and high-quality printed products will continue to increase, which provides more market opportunities and development space for the industry. Especially in the textile industry, digital direct printing technology, with its high efficiency, flexibility and personalization, is gradually replacing traditional printing methods and becoming the new favorite of the textile industry.
In terms of demand, the digital direct printing machine industry also shows a good trend of sustained growth. With the increasing demand of consumers for personalized and high-quality printed products, digital direct printing technology has been widely used in many fields. It is not only widely used in traditional fields such as clothing and home furnishings, but also continues to expand in emerging market fields such as advertising and decoration. This diversified application model has brought huge market space and development opportunities to the digital direct printing machine industry.
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